Delegating your accounts, your web design or your business admin is one thing.
But the writing you do for your business… it’s personal.
You know what you want to say to the world, and you know you’ve got the chops to come up with words that leave their mark.
But deep down, you’re aware that all too often you’re scrabbling to come up with fresh content for your newsletter the night before it goes out.
Cursing the marketing gods trying to figure out your next sales message.
Or realising with a stomach-lurch that the autoresponder sequence really should be in place before you start sharing the webinar link.
With an ally who understands where you’re heading… and knows these entrepreneurial woods like the back of her hand.
Listening – with exquisite attention – is my superpower. Crafting compelling copy in your brand voice is the natural next step.
I believe your copy should not only lead to sales. That’s one essential component, sure. (I’ve read the copywriting formulas, so you won’t have to.)
But your business writing should also speak your deepest truth; challenge the status quo; hold space for the people who need to hear what you have to say.
Your client communications can treat your clients the way you and I want to be treated. With honesty, wit and playfulness. Grounded in a fundamental respect for the attention your prospective clients are honouring you with when they land on your website.
To feel the essence of you in the words on your site. To know that you’re a real human being and that they can trust you.
We want to understand where you’ve come from, and where you’re going, to see if we want to be a part of that story.
You too, right? It’s why you clicked on my About page, to find out who I am.
This is why I do the work I do.
I grew up in London and studied English at Oxford, but academia wasn’t for me. I wanted to use my communication skills to make a difference in the world.
After a stint in Local Government, a Masters in Education and a summer spent cycling to Morrocco, I started to wonder what life might be like if my inner over-achiever wasn’t in charge.
I stopped chasing degrees and approval, and started listening to my heart.
Turned out, my heart led me to an off-grid farm in Central Portugal.
Life is very simple here. It’s where I do my best work, and where I’m most me.
This land has been my teacher: I write about that journey at The Seasoned Year, the space I founded to deepen our connection to seasonal cycles and reconnect with their wisdom
Alongside that project, I currently work with a handful of amazing entrepreneurs whose work makes a real difference in the world, whether it’s business coaching, community building or creating incredible art.
We connect via Skype, email and Google docs. There’s a lot of laughing in amongst the smart content strategy, and together we craft serious magic on their websites. Magic that leads to big lists, engaged communities and smooth sales.
Think you’d like to join my crew of incredible business owners and make your website sing? Click here to find out more about my services, and book in a free chat.